Why WebAR is the Future of Interactive Experience
Updated: 5 days ago
Augmented Reality is transforming marketing and advertising like anything in 2021.
AR makes advertising interactive, allowing marketers and advertisers to reach out to consumers in totally new ways. Many companies have already embraced this cutting-edge technology. If you still aren’t sure whether it’s worth going for, you should clearly realize what benefits augmented reality advertising provides and how exactly you can use this technology in real life.
The brands looking for innovative ways to deeply connect with the audience realized the need to incorporate augmented reality into their marketing, advertising, and branding solutions.
Reasons to Adopt Augmented Reality in Advertising
The modern world is a digital world: according to a report by We Are Social, there are more than 4.5 billion active internet users globally. There’s plenty of work for advertisers and marketers. No wonder the digital advertising market is booming: worldwide spending on digital ads is expected to grow from 283 billion in 2018 to $517 billion by 2023.
And though augmented reality ads have been used mostly by early adopters so far, they’ll become more popular soon as the number of AR users rises. Statista forecasts that AR market size worldwide will increase from roughly 3.5 billion in 2017 to more than 198 billion in 2025.
But traditional AR has some major challenges today to engage vast amount of users. This is an entry barrier for most businesses to start using AR for customer experience.
Challenge #1: Need for a Mobile Application
So far, augmented reality works mostly through special AR mobile applications. And that’s the problem: to immerse themselves in the world of AR, customers need to find a mobile app in the Apple App Store or the Google Play Store and install it. Doing so takes time and, moreover, most people would probably need to keep several AR apps on their smartphones to access different AR experiences. As a result, many users don’t want to bother with it and prefer not to use AR apps at all.
Challenge #2: Hardware Limitations
Would you prefer to play a computer game with realistic graphics or one with poor graphics? Unless you’re a fan of old-school games, you’ll opt for the better graphics. The same applies to augmented reality.
Most AR apps need pretty high computational capacity a.k.a latest mobiles like iPhoneX or Google Pixel to play AR. Generally this puts a restriction to the viewer segement who can enjoy the AR shows. Unfortunately this segment is not much bigger compared to overall mobile users (2.9 billion devices globally).
Challenge #3: Development Process
First of all, you can use a special AR software development kit (SDK). Many companies are offering these tools, so choosing the right one isn’t easy. You need to figure out what functions you need from an SDK in order to create your AR application.
However, using an AR toolkit requires strong coding skills. Many digital advertising agencies simply don’t have the in-house developers to do it. So instead of reinventing the bike, you can cooperate with a reliable technology partner that will provide you with a team of professional software developers. They’ll analyze your project and define what AR SDK is the most suitable and how much effort your project requires.
Lats but not the least, developing apps for iOS and Andorid brings its own additional cost of development cost, lifecycle management, regular bug fixing and many more.
High Time to Jump to the Wagon of Winning Solution
#WebAR solves all the above challenges. Anyone can use AR using only mobile web browser - whenther it is iOS or Android or Windows. No Apps, AR-glasses nor any speacial configurations are needed to play webAR on the go.
Brands like Coco-Cola, Burger King, BMW, Toyota, Red Bull, Adidas, Sony, Netflix, Heineken and many other leading brands across the world, are using Web Augmented Reality today to get 1000% more customer attention and ramp up sales.
WebAR advertising gives marketers an enormous advantage, since this technology makes ads engaging, interactive, and efficient. As you can see, many companies have already embraced this top-notch technology and more are expected to follow suit.
If you are ready to step into the world of web augmented reality advertising and marketing, feel free to contact us and we’ll help you get your fantastic idea off the ground.